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Podcast: Rough Cut
Episode: Courtney Coupe on How Stories Go Viral
Description: Courtney Coupe is the head of Great Big Story, a cinematic storytelling unit of CNN. Since it launched in 2015, Great Big Story has produced countless mini-documentaries, primarily distributed on Youtube. Courtney discusses how Great Big Story has honed their brand, why she thinks certain stories go viral, and why they turn down 80% of incoming pitches, even from their own producers.Check out Great Big Story on YouTubeFind Rough Cut on InstagramFind Host Jennie Butler on InstagramFind Producer Sky Dylan-Robbins on Instagramhttps://www.roughcutpodcast.com/<...