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Podcast: DTC Podcast
Episode: Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business.
Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace.
Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/
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