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Podcast: DPP Podcast
Episode: How did business get so messy?
Description: At a time when the absence of trade shows is placing greater pressure than ever on customers and suppliers to find effective ways of engaging with each other, the DPP podcast asks: How did business get so messy?Is there really a problem - and is it new? Did the pandemic make it worse? And what can media companies do to cut through the noise? Covering everything from marketing-speak to email effectiveness, cold calling to the future of the tradeshows, Mark, Rowan and Jayne share some tips on how the DPP has changed its marketing approach based...