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Podcast: PR Hangover
Episode: Sports PR featuring Kasey Sullivan from GVSU and Aaron Sagraves from Cornerstone University
Description: Get the scoop about Sports PR at the university level! This episode of PR Hangover features Kasey Sullivan, the Assistant Athletic Director for Digital Marketing and Branding at Grand Valley State University, and Aaron Sagraves, the Assistant Athletic Director for External Relations and Communications at Cornerstone University.
Though GVSU and CU differ in size, they use some of the same tactics for communicating with their various audiences. Listen to this episode to learn more about athlete relations, media coverage, and engaging with sponsors.
To view the Show Notes for this episode, head to gvprssa.com!