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Podcast: Climate Mayhem - Presented By The Daily Marketer
Episode: #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)
Description: The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show Notes a16z Podcast on User Acquisition: https://a16...