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Podcast: Climate Mayhem - Presented By The Daily Marketer
Episode: #15: Never Get Complacent: Channel Testing Keeps You on Your Toes
Description: The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. Show Notes Sean Ellis on Product-Market Fit: http...