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Podcast: Climate Mayhem - Presented By The Daily Marketer
Episode: #11: The Power of Persuasion (For Busy, Ambitious People)
Description: The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Influence is persuasion's handsome step-brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup. Show Notes Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1539459707&sr=8-1&keywords=influence+...