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Podcast: DairyVoice Podcast
Episode: Commodity Marketing to Consumer Marketing is a Big Shift for Smaller Dairy Farms
Description: Fourth generation dairyman Michael Turley has launched a premium line of dairy products from his 120-cow Registered Holstein herd in southern Illinois. After a career culminating as CEO of one of the largest agriculture advertising agencies in the U.S., he came home to the farm with his family, using his marketing savvy to reach consumers in exciting new ways. In this DairyVoice podcast, Michael talks with Joel Hastings of DairyBusiness News about how he ties his registered holstein business with the consumer milk buyer. He explains that this is the secret to his strategy. Turley says t...