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Podcast: Making It in The Toy Industry
Episode: #10: The Modern Marketing of Toys With Steve Starobinsky
Description: There’s no avoiding the impact that social media has had on the marketing of toys and games. Before You-Tube stars and Instagram influencers, networks like Nickelodeon and Disney influenced toy buying trends. But today, toy buying trends are influenced by social media personalities, major television ad campaigns, and disruptive social ad campaigns. During today’s episode, The Toy Coach interviews Steve Staronbinsky, the CMO if Diverse Marketing. Steve shines a light on the toy industry’s widely used sales rep model, and modern marketing techniques. Listen in on this conversation to learn average sales commission rates, industr...