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Podcast: Smart Cleaning School
Episode: 70 Percent Happens Before the Call
Description: In Marcus Sheridan's "They Ask You Answer", the author makes a powerful statement. "On average, 70% of the buying decision is made before the prospect talks to the company." This is amazing news. I have a solo cleaning marketing system with 5 key steps: "Profile to Win", "Creative Marketing", "Using the Phone as a Filter", "Art of the Estimate", and "7 Strategies to Close the Sale". As a system, these lessons help to activate your sales funnel to filter the wrong clients out and the right, high paying clients in. Wi...