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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 82: Maranda Dziekonski - When selling never ends - CS in 2024 and beyond
Description: Maranda Dziekonski on the evolving landscape of customer success, the importance of driving value for customers, and owning revenue outcomes for a function that traditionally never has. Like product.Why the traditional role is shifting to a more integrated approach and how this works when “the sale never ends”We discuss the complexities of customer success, the impact of budget constraints on customer retention, and the importance of understanding customer churn.What it means to build around mission-critical services and having the correct timing to introduce customer success to a company. How does sale...