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Podcast: Future Commerce
Episode: What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)
Description: “OMG CDP” Wait. What exactly is CDP? Customer Data Platform.Wielding CDP well means brands can provide a freaky-personal experience for customers.Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse.“If the expected behavior is convenience, then not only it's not freaky, it's what they're hoping and expecting you to do and they reward you with that with more activity and more loyalty over time.” - JoshCDP can power personalization and segmentation efforts. How do we know if this is too “big-brotheris...