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Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships
Description: On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with Matti Anttila, the visionary founder of Grain and Barrel Spirits.
Matti shares his remarkable journey from investment banking to becoming a leader in the craft spirits market, focusing on the revitalization of the iconic Chicken Cock whiskey brand. He discusses the importance of brand authenticity, leveraging history, and the unique identity of Chicken Cock.
The episode also explores Matti’s collaboration with the Elvis Presley estate, enhancing the brand’s allure. Matti emphasizes experiential engagement and strategic partnerships to differentiate in a co...