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Podcast: Impact Pricing
Episode: Value-based Pricing and Willingness To Pay, What's the Difference? with Steven Forth
Description: Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven emphasizes the importance of shaping willingness to pay by understanding and communicating real value to customers. He also highlights the role of AI and context-driven pricing in adapting to customer needs dynamically, stressing that consistent delivery and documentation of promised value are crucial for long-term retention. Why you have to check out today's podcast: Explore the nuances of pricing strategies, distinguishing between perceived...