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Podcast: Rising Tide Startups
Episode: 4.14 – Matt Johns – Strategic Leadership and Development Coaching
Description: Our special guest on Rising Tide Startups Podcast is Matt Johns, founder of Deliberat.com.au . Matt is incredibly passionate about deliberately designed experiences - for both customers and employees, placing significant value in understanding how people are feeling and thinking before designing targeted solutions. He believes the experience a brand creates for its customers should be viewed as a strategic decision to develop competitive advantage and win in the market - not to play catch up or simply participate.
To achieve this, Matt has developed a unique methodology incorporating ethnography as a way to understand people and their unique b...