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Podcast: Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
Episode: Authentic Employer Branding
Description: Employer Branding has changed significantly in the last few years. Challenges round talent availability and evolving communication trends are forcing companies to think more strategically about the way they get their message out to their markets. We often hear about Employer Brand innovation in technology companies but how are things now working in more traditional companies? My guest this week is Euan McNair, Talent Acquisition and Employer Brand Consultant at Standard Life who are based in Edinburgh. Standard Life have been doing some interesting employer branding work recently and I know you’ll find the insights that Eu...