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Podcast: Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
Episode: How Do You Measure An Employer Brand?
Description: In this episode Matt Alder talks to Andy Curlewis of Cielo Talent

Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from the employer brand conversation though is how you measure effectiveness.
In this episode Matt and Andy discuss employer branding’s relationship to both talent attraction and talent management, the five core areas where the effectiveness of an employer brand can be mea...