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Podcast: The Hard Part with Evan McCann
Episode: Paige Cey from Benny
Description: Paige Cey is the Co-Founder and Co-CEO of Benny.
Benny is a new take on energy drinks.
Takeaways
The idea for Benny emerged from a shared love for adaptogens.
The adaptogen trend and tailwind.
Where the name Benny came from.
The brand targets a millennial and Gen Z audience.
In-person events.
Building community for Benny.
Social media strategy.
Wholesale distribution.
Flavor decisions.
Relationships with co-packers.
US expansion plans.
Co-founder relationships.
Thoughts on pricing.
Hints at future products.
Chapters
00:00 The Genesis of Benny...