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Podcast: How to Scale a Business
Episode: How Steve Cummins Reaches a Hard-to-Impress Tech Audience
Description: Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.Chapters00:00:00 - Introduction & Warm Welcome00:00:33 - Steve Cummins' Path...