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Podcast: Inner Sircle
Episode: Facebook advertising boycott results...
Description: Now that August is here a clearer picture of July’s #StopHateForProfit movement, in which 1,000+ brands including Unilever, The North Face, Heineken, and Chipotle staged a public advertising boycott of Facebook, is coming into focus.
It's just a flesh wound
On its earnings call Thursday, Facebook said ad revenue grew 10% annually in the first three weeks of July. Zuck said, “some seem to wrongly assume that our business is dependent on a few large advertisers.”
Some numbers: Throughout most of July in 2019, the top 100 advertisers on FB spent $251.4 million. In 2020, that number was 12% lower, accord...