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Podcast: Inner Sircle
Episode: POV: Rethinking ROI of Influencer Marketing
Description: On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically:
"Many marketers fail to see this multi-dimensional value, instead solely focusing on the immediate sales after a campaign has concluded. This is wrong for several reasons:
Sales aren’t the only indicator of success
Consumers that see your product may not purchase within your campaign time-frame
Brand awareness and brand sentiment build over time — not overnight"