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Podcast: Inner Sircle
Episode: POV: Getting scrappy and finding business from your past E-commerce sales data
Description: On this episode, I talk about going into your historic data. Recap:
I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt they needed to support retail velocity with their $2500 in spend more than trying to really drive e-commerce sales, with such a low budget. They said well what do we do when the web sales fall flat, and I said dont let it.
I went back to my old phone selling days on them. They have 1000 lifetime customers on t...