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Podcast: Inner Sircle
Episode: What Gen Z wants from media?
Description: On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media. Â
The insights include:
Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same.
Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts.
Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to s...