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Podcast: Behind Her Empire
Episode: #12: Taking on Victoria’s Secret by Building a $750 Million Dollar Bra Business with Heidi Zak, Co-Founder of ThirdLove
Description: Heidi Zak is the co-founder and CEO of ThirdLove, the fastest growing and most disruptive brand in the lingerie industry.When Heidi couldn’t find a quality bra that fit her correctly and looked great, she realized there was an opportunity in the market for modern women. In 2013, Heidi left her job at Google to pursue her dream of offering high quality, better fitting bras, and marketing them in a way that didn’t push impossible beauty standards. Heidi is on a mission to build a brand for every woman, regardless of her shape, size, age, ethn...