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Podcast: Don't Fear Grit
Episode: What Is Perception Marketing and Why All Entrepreneurs Need To Be Less Sensitive And More Realistic.
Description: Perception in marketing is the process when a consumer identifies, organizes, and interprets information to create meaning. Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.Every BREATHING human processes thousands of sensory details every single day. As a result, this subconscious process generates thousands of subjective perceptions every day. As a business owner, marketer, brand, professional or service provider, being aware and having the ability to formulate a strategy based on the information WILL result a better customer experience, in...