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Podcast: Taste Radio
Episode: Why Trip's Billion-Dollar Journey Begins And Ends With Obsession
Description: Olivia Ferdi is obsessed with the details. The co-founder of Trip, a U.K.-based brand of lightly sparkling functional beverages intended to help people relax, Olivia says that a passion for the particulars is a key reason why Trip is the fastest-growing soft drink brand in the U.K. and currently preparing for a major expansion of its retail presence in the American market. Trip debuted in 2019 and markets two product lines: one infused with CBD and adaptogens and the other, called Mindful Blend, is made with Lion's Mane, ashwagandha, L-theanine and magnesium.