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Podcast: Keep Optimising
Episode: Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
Description: James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.  In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content  Dive in: [04:59] iPhone age boosted social med...