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Podcast: Customer Experience Superheroes
Episode: Customer Experience Superheroes - Series 2 Episode 4 - The impact of Covid-19 on online consumer behaviour with Dr Marina Shapira PhD
Description: This episode of Christopher Brooks' CX Superheroes is a must listen episode if you are considering what and how to adjust your digital strategy in response to the current pandemic crisis. With the connection between digital behaviour and customer experience as close as any, keeping a watchful eye on changing online trends is critical. Through data and digital Customer Experience is gradually becoming a more scientific based approach to business decision making. With more focus than ever before on the reliability of behavioural change outsmarting the less reliable sentiment measures of CX. Keeping close to the scientists t...