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Podcast: Fearless Presentations
Episode: How to Write Words that Sell a Product or Service
Description: We have spent a lot of time focusing on using a speech or presentation to sell a product or service. Let's back up a little and talk about how to write copy that sells. For instance, how to write an article that sells a product or service. The techniques will help you craft better text on your webpages, emails, presentation slideshows, and social media posts.Before You Write Ad Copy or Marketing Pieces, You Have to Understand the Reader.Back in 1994, I was a new graduate from college. My...