Want to create an interactive transcript for this episode?
Podcast: The Glossy Podcast
Episode: Jill Renslow on Mall of America’s Black Friday strategy: ‘250,000 people’ will shop our stores
Description: As the largest retail and entertainment complex in the U.S., Minnesota-based Mall of America is currently experiencing its annual Super Bowl. Depending on who you ask, the holiday shopping season is already on — and, according to Jill Renslow, the center’s chief business and marketing officer, Mall of America is embracing every related opportunity. As in years past, its strategy for the season includes hosting dedicated events, charity initiatives and Black Friday festivities, all of which have contributed to making a holiday shopping trip to Mall of America a tradition for oodles of consumers.“About 250,000 people come to...