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Podcast: REWORK
Episode: Question Your Customers
Description: Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for possible marketing opportunities08:42 - Form questions and answer fields that allow customers to use their own words to express what...