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Podcast: Back2Basics: Reconnecting to the essence of YOU
Episode: E43 Anne Candido- Building Brand-Love
Description: A 20+ year veteran of Procter & Gamble, Anne has been a thought-leader and architect in quickly putting brands on the “Super-Highway of Relevancy” by cultivating Brand-Love. Splitting her decades between Product Development and Communications/Influencer Marketing, her prevue is unique in that she has been intimately involved in all stages of the brand journey. From game-changing product launches like Secret Clinical Strength as well as pivotal programs like the London 2012 Olympic “Thank You, Mom” campaign and the Cannes award winning Tide Super Bowl Campaigns #BradshawStain and #TideAd, she developed fine-tuned processes to help brands dig deep to discover their Brand-Love potentia...