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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11
Description: Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! Podcast notes: •What is a Marketing Needs Assessment? – 1:29 •All entities including Non-Profits need an assessment - 2:23 •Needs assessment process - 3:27 •Examples of what a Marketing Needs Assessment can uncover – 5:10 •SWOT analysis -6:24 •Surveys, Interviews, and Focus Groups- 6:36 •Data Interpretation – 7:20 •Summarized analysis of our findings- 7:45 •The importance of a third party analysis – 8:20 ...