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Podcast: Power Producers Podcast
Episode: Preparing for Marketing Drops
Description: In this episode of The Power Producers podcast, David Carothers and co-host Kyle Houck discuss how to identify your ideal prospect and create your ideal prospect profile, how to plan effective marketing drops and the significance of personalizing your marketing materials. Episode Highlights:
David thinks that today’s topic is something that most agencies miss the mark on. (1:46)
David mentions that there's a big difference between being lazy and being more efficient by using a computer. (2:02)
Kyle says that cold calling is not going away and it is still effective, you just have to kno...