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Podcast: Wholesale Hotline | Brent Daniels
Episode: Why Sellers Want to Give You Their Homes (And HOW To Make It Happen) | Subto Show
Description: On today's Wholesale Hotline (Subto Edition), Pace Morby is doing another live demo call with a seller.
Show notes — in this episode we'll cover:
The "common enemy" strategy is highlighted, where Pace subtly shifts the seller's dissatisfaction with the real estate agent to his advantage, laying groundwork for reducing agent commissions.
Pace focuses on leveraging seller pain points, such as negative cash flow and HOA issues, while positioning himself as a solution to their burdens without being pushy.
The importance of remaining genuine and unscripted in seller conversations is emphasized, enabling organic discovery of concerns, creating be...