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Podcast: Marketing News Canada
Episode: James Gregson (LEGO)
Description: On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO.
James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources.
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