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Podcast: Marketing News Canada
Episode: David Labistour (MEC)
Description: On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands.
MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation.
The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in...