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Podcast: Marketing News Canada
Episode: Derryn Shrosbree (Juniper Life Insurance)
Description: On this episode of Marketing Jam, Darian Kovacs chats with Derryn Shrosbree, Founder of Juniper Life Insurance.
Juniper is a relatively new player to Canadian life insurance and is truly trying to disrupt the industry with an innovative business approach, and public relations model.
Darian and Derryn talk about trends in business and marketing which shaped the Juniper model, the cost of search terms associated with life insurance, the focus on customer journey, and Derryn's heartfelt reason for starting the company.
Derryn also lists his favourite smartphone apps, magazines, and podcasts related to business and marketing.
This interview is part...