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Podcast: Marketing News Canada
Episode: How to SCALE Your Social Media Communications with Penny Wilson from Hootsuite
Description: Meet Penny Wilson
Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry.
In this episode we discuss...
- How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite
- Recent innovations and additions to the HootSuite platform
- Letting the data be how are you go to market with new products
- Trying to go to market with the problems to solve for customers versus the products they provide
- What is HootSuite according to Penny?
- The importance of mapping...