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Podcast: Marketing News Canada
Episode: How to Create Content that Converts with Dan Levy from Unbounce
Description: Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team.
In this episode...
- Unbounce and what they do
- Expansion and beyond landing pages coming soon to Unbounce
- Behind the scenes and creating content for Unbounce
- Educating your audience and making a market for the tool that you are building
- The evolution and importance of landing pages
- Quoting Dan's former boss "Content without strategy is just stuff"
- Creating content at every level of your marketing th...