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Podcast: Marketing News Canada
Episode: How to hold a world class event with Katie Schaeffers from BRANDLIVE
Description: Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group
Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals.
In this episode we discuss...
- How Katie got into events
- Katie's Career path - from politics to BRANDLIVE
- The importance of team - BRANDLIVE core principles - collaboration and leadership.
- What does BRANDLIVE do...