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Podcast: Marketing News Canada
Episode: Create a Landing Page That Works with Oli Gardner
Description: Oli Gardner from Unbounce:
Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.
In this episode we discuss:
Where Oli’s interest in business and optimization came f...