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Podcast: Americast
Episode: Profile: Who is Donald Trump? (Part 1… The Brand)
Description: Americast looks back at how Donald Trump succeeded in business by creating a franchise out of his most valuable commodity: himself. Sarah hears from a former Apprentice producer, who gives us a behind the scenes insight into why Trump was picked for the TV series, and how it was integral in building his image as a successful businessman.
This episode was first aired during the election campaign, as Americast profiled all the presidential and vice presidential candidates.
Look out for Part 2: Trump the politician! HOST:
• Sarah Smith, Radio 4 presenterGUESTS:
• Marc Fisher, senior editor at the...