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Podcast: Let's Talk Loyalty
Episode: #50: KPMG Customer Research - Connecting with The New Customer
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty, but to ensure business survival.In its fascinating reports on the "New Customer", KPMG reveal some dramatic findings - for example, 91% of customers do NOT want to return to the pre-Covid world.Listen to this episode of Let's Talk Loyalty, as Nathan Beaver, Partner at KPMG...