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Podcast: Let's Talk Loyalty
Episode: #46: Dell's Global Loyalty Lead - Exploring Gamification
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide....