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Podcast: Let's Talk Loyalty
Episode: #44: Leveraging Subscriptions to Create the Ultimate Loyalty
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way is by incorporating a subscription model in your business, a model that drives commercial loyalty way beyond simply points or prizes.In this episode of "Let's talk Loyalty", I'm discussing how and why I'm subscribing for more products and how I'm seeing the model being used in...