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Podcast: Let's Talk Loyalty
Episode: #43: Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing!In this episode of "Let's Talk Loyalty", we discuss key concepts in motivational marketing that drive powerful commercial results, particularly in the B2B sector. Having won multiple awards for driving loyalty for clients such as IBM and Lenovo worldwide, we discuss some of the most effective techniques...