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Podcast: Let's Talk Loyalty
Episode: #16: British Gas Rewards - Award Winning Loyalty Programme
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Today's episode of "Let's Talk Loyalty" features exclusive insights from an award-winning UK loyalty programme that's loved by millions.The brief: How can you make customers feel truly recognised and appreciated when faced with negative media perceptions, industry regulations and an intensely competitive landscape? British Gas Rewards set out in 2017 to do exactly that.Instead of a points-based coalition programme, customers were asking for simplicity and exclusivity and...