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Podcast: Let's Talk Loyalty
Episode: #8: Lessons from a Loyalty Expert: Leanne Papaioannou
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Few loyalty professionals can boast in excess of two decades of expertise running loyalty programmes across both consumer and business brands.Leanne Papaioannou set up "Chilli Pepper" as Ireland's only dedicated strategic loyalty agency over sixteen years ago, to advise customer-focused clients how best to capture, understand and convert marketing insights in to loyalty programmes and customer strategies that drive true brand advocacy.Leanne's expertise spans fuel and...