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Podcast: Let's Talk Loyalty
Episode: #4: The Loyalty Guru - An Interview with Mike Atkin
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector from grocery (Tesco), to fuel retail (BP and Shell) through to coalition programmes and loyalty platform technology.A real loyalty expert to listen to and learn from about loyalty marketing.https://www.linkedin.com...